Friday, April 2, 2010

Karla Sutton Announces New Book - "The Aging Race"

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It's not often you run into someone like Karla Sutton. She has been around the block and back with the skin care industry. Having experience marketing in some capacity within the industry since 2002, Sutton is an established content writer who helps with not only solid copy, but also informative articles that have been much-discussed on the Internet.

Sutton got her start at a marketing company in 2002. She was new to the Internet, but had a desire to learn about topics and was intrigued at how quickly information spread once it was made public.

Her non-stop desire to learn combined with a knack for writing led her to the top of her companies hierarchy in under a year. When she met some skin care guru's at a local cocktail reception, she started to get overtures for her services and was asked to do some freelance work writing informative sales pieces for them.

After months of pursuit and a lot of thought, Sutton finally quit her marketing gig to launch her own company. This venture was the momentum she needed to get to the next level and take her skills to the main stage.

Working hand in hand with some local companies that were in dire need to grow, Sutton carved out a niche writing sales pitches and doing website content. The buzz Sutton created landed her multiple full-time marketing contracts.

These contracts led to the hiring of other people within her organization, which of course led to massive growth. This growth was just the spike Sutton needed to advanced to the next level of skin care.

Becoming a self-proclaimed expert of skin care products, Sutton started a popular blog, which she later sold, that detailed the pro's and con's of various wrinkle creams. This review blog became a hit success and sort of put her on the map as far as a skin care consultant.

The blog is still operating at this point in time, and still talks about the latest and greatest ingredients, products, and scams, in the wrinkle cream industry. Since then, many have tried to imitate her style, but nobody sticks to her laurels like Sutton.

The much-anticipated book she is currently writing talks about the different struggles of aging. It has been a work in progress that she elevated to a new level after interviewing many baby boomers who reside in South Florida who are much more in tune with skin care than Sutton previously thought.

"I don't give people enough credit for what they know. I figured I was leagues above people as far as what I knew. I am very well-polished in the skin care and anti-aging arena, but I am on a soapbox telling everyone things.

Most people don't have that advantage. I'm impressed with how people are coming to grips with the fact that they need to watch out for the sun, and other elements that make us age."

Currently, Sutton is working on select marketing campaigns and putting the final touches on her book. She has also launched her own website.

The author first started reading about Karla Sutton when she ran the best anti-wrinkle review blog on the internet. That blog has since been passed on to other people to manage, but it is still the SOURCE for news on wrinkle creams.

Article Source: http://EzineArticles.com/?expert=Tanner_O'Callahan

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